Example 1

The first example of the degrading of women in beer advertisements is shown in these two Budweiser posters. In both examples, the women are shown to be a part of the beer bottle therefore objectifying them in a distasteful way. The reason that advertisers choose to portray women as objects is because they have sex appeal which makes the product look more desirable. Many other beer companies such as Heineken, Michelob and Beers of Mozambique have used this advertising technique in their commercials as well. These types of advertisements allow men to believe that buying beer will make them appealing to women such as the ones in the commercials which is, of course, not the case.