Sunday, 20 October 2013

Relevant Source 3



On this commercial for ‘Thirsty for Beer’ many people have left their comments about what they thought of the advertisement. This commercial features a man on the beach drinking beer and as he drinks more a women in a skimpy bikini rises up out of the water, similar to the women in example 4. She walks over to the man, drinks the beer and then proceeds to push his nose in between her breasts, ending the commercial. Many people wrote about how it was a typical beer advertisement with no originality. YouTube user pj2010wm commented “I thought it was going to be original or funny but at the end it’s just another beer with boobs commercial.” Henrik Ivarsson said “Uh? I was expecting a point or a funny twist to the commercial. Nothing, whoever approved this flat boring ad?” TheDynamicsolo said “Wow, what a sh**ty commercial” and rat man wrote “f***ing unoriginal” Assuming that these users are all men, their views show that these sexist and objectifying commercials are not working as well as they used to. Although most of the comments are about how ‘hot’ the female in the advertisement is, obviously some people were put off by the unoriginality and degrading manner of the commercial. If even a few people are tired of beer advertisements that are similar to this then that is a few people not buying their beer which is losing them valuable customers.

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