Example 3

In these advertisements by Guinness and Schneider the product is shaped to resemble parts of a woman’s body.  This is a similar advertising technique as the first example where woman were dressed as the beer. These images attract the audience’s eyes by causing the beer to bear a resemblance to taboo body parts in Western culture. If there was actually a naked women on either of these posters they would be banned from the public’s viewing, however because of their somewhat clever disguise the posters are viable. The man grabbing for the “breast” in the first Schneider poster is a crude example of how women are objects for the satisfaction of men. The encouragement of such vulgar behaviour can have an impression on the rape culture of society. Images such as the examples on this blog can make it seem okay for a man to grab a woman like this without her consent. Especially as in these advertisements the women are dehumanised by only showing parts of their bodies, reinforcing the idea that they do not have feelings and men can take advantage of that for their own pleasure.